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2018
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Instagram
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Comunicação
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Title:
Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on Instagram
Author:
Nascimento, Rita Ribeiro do
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Inglés
Repository:
73
Subject:
User generated content
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Social media
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Instagram
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UGC value
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UGC use
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Digital engagement
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Comportamento do consumidor
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