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73
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Nascimento, Rita Ribeiro do
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Serra, Jessica Maria
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Instagram
(2)
Rede social
(2)
Análise de dados
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Digital engagement
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Domínio/Área Científica::Ciências Sociais
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Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Year:
2018
Year:
2017
Subject:
Instagram
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Title:
Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on Instagram
Author:
Nascimento, Rita Ribeiro do
Language:
Inglés
Repository:
73
Subject:
User generated content
/
Social media
/
Instagram
/
UGC value
/
UGC use
/
Digital engagement
/
Comunicação
/
Comportamento do consumidor
/
Rede social
/
Utilizador
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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