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Title:
“Soñar es gratis, ahorrar es free”: diseño de una estrategia de comunicación de marketing para la cuenta free del banco Scotiabank Perú dirigida a la nueva clase media
Author:
Miranda Ayala Yhoselin Stefanny Rosario
/
Pari Basantez Ricardo Aaron
/
Abad Valdivia Melanie Fabiola
Language:
Español
Repository:
35
Subject:
Mercadeo de servicios
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Comunicación
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Marketing
/
Mercadeo bancario--Perú
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