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Year: 2018 Year: 2012 Document Type: Artículo Repository: 73 Subject: Branding

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Title: An exploratory study of brand success: evidence from the food industry
Author: Davcik, N. / Rundquist, J.
Language: Inglés
Repository: 73
Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM

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