Refine your Search
Author
- Andrade, Serenela Alves de (1)
- Cipriano, Cláudia Sofia Outeiro (1)
- Drumond, Daniel Sousa (1)
- Faria, Rita Meireles Alves Tamagnini (1)
- Figueira, Lisandra Josefa Abreu (1)
- Gonçalinho, David José do Carmo Chalbert Cardeira (1)
- Magalhães, João Pedro Henriques (1)
- Martins, Miguel Ângelo (1)
- Mendes, Gonçalo Ramos Braz Mergulhão (1)
- Menezes, Inês Furtado (1)
Subject
- M Business administration and business economics - Marketing - Accounting - Personnel economics (19)
- M31 (19)
- M37 (19)
- Marketing (12)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (11)
- Comportamento do consumidor (7)
- Comunicação (4)
- Consumidor (4)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (4)
- Estratégias de marketing (4)
Document Type
Your search
1-10 from 19 results
(0.011 seconds)
-
Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Marketing plan for Redken Brews launchAuthor: Santos, Daniel Loivos dosLanguage: InglésRepository: 73Subject: Marketing plan / Professional hair market / Marketing-mix / Men's grooming / Plano de marketing / Estratégias de marketing / Marketing mix / Análise de mercado / Marca comercial / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Marketing budget optimisation: key metrics and trends, according to specialistsAuthor: Magalhães, João Pedro HenriquesLanguage: InglésRepository: 73Subject: Marketing budget optimisation / Real-time delphi / Marketing metrics / Marketing trends / Marketing / Gestão de marketing / Gestão orçamental / DELPHI / Modelos de marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: How rebranding affects the brand equity of a private label brandLanguage: InglésRepository: 73Subject: Private label brand / Rebranding / Brand equity / Identidade de marca / Valor da marca / Marketing / Comportamento do consumidor / Estudo de casos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Cruise tourism: factors influencing the intention to return to Lisbon destinationAuthor: Figueira, Lisandra Josefa AbreuLanguage: InglésRepository: 73Subject: Cruise tourism / Image formation process / Destination Image / Pride / Prestige of the destination / Prestige of the cruise / Intention to return / Turismo / Comportamento do consumidor / Marketing turístico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The role of attention and emotional responses on online retargeting campaignsLanguage: InglésRepository: 73Subject: Attention / Emotions / Retargeting / Intention to Purchase / Intention to Revisit / Intention to Recommend / PLS-SEM / Gestão de marketing / Comunicação / Página web / Atenção / Emoção / Preferência do consumidor / Hábito de compra / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: New trends in store atmosphere: an application to the banking sectorAuthor: Simões, Mafalda dos SantosLanguage: InglésRepository: 73Subject: Store atmosphere / Future trends / Banking / Customer experience / Marketing de serviços / Sector bancário / Ambiente / Inovação tecnológica / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / O3 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
-
Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723