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Year: 2018 Subject: Instagram Language: Inglés

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Title: Fashion brands communicating and interacting in Instagram: a netnography approach
Author: Loureiro, S. M. C. / Serra, J. / Guerreiro, J.
Language: Inglés
Repository: 73
Subject: Fashion brands / Online communication / Instagram / Netnography

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Title: The role of word-of-mouth and celebrity endorsement in online consumer-brand relationship: the context of Instagram
Author: Loureiro, S. M. C. / Sarmento, E. M.
Language: Inglés
Repository: 73
Subject: Celebrity endorsement / Social media / Instagram / Electronic word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Exploring how brands create and maintain online relationships through their websites, Facebook and Instagram brand pages
Author: Pinto, L. / Loureiro, S. M. C. / Rita, P. / Sarmento, E. M.
Language: Inglés
Repository: 73
Subject: Online relationships / Websites / Facebook / Instagram / Social media

Acceder
Title: Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on Instagram
Author: Nascimento, Rita Ribeiro do
Language: Inglés
Repository: 73
Subject: User generated content / Social media / Instagram / UGC value / UGC use / Digital engagement / Comunicação / Comportamento do consumidor / Rede social / Utilizador / Domínio/Área Científica::Ciências Sociais

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Title: Online marketing communication: netnography into different types of fashion brands
Author: Serra, Jessica Maria
Language: Inglés
Repository: 73
Subject: Moda / Rede social / Marketing eletrónico / Análise de dados / Internet / Fashion / Online communication / Instagram / Netnography / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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