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73 (1)

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Bilro, Ricardo Jorge Godinho (1)

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Brand advocacy (1)
Comportamento do consumidor (1)
Consumer-brand engagement (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
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Year: 2018 Year: 2017 Subject: Emotions Repository: 73 Document Type: Tesis

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Title: The role of consumer-brand engagement in a digital marketing era
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Consumer-brand engagement / Brand advocacy / Stimuli of experience / Emotions / Marketing eletrónico / Estratégias de marketing / Comportamento do consumidor / Marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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