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Title:
The positive impact of product range optimization in the private label of a multinational retail company
Author:
Duarte, Vítor Manuel Henriques dos Santos
Language:
Inglés
Repository:
73
Subject:
Retail
/
Private label brands
/
Relationship marketing
/
Advocacy
/
Attachment
/
Credibility
/
Image
/
Familiarity
/
Marketing relacional
/
Venda a retalho
/
Imagem de marca
/
Valor da marca
/
Otimização
/
Ferramentas estratégicas
/
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