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Title:
Estratégias comunicacionais no Instagram: um estudo de caso sobre práticas dos influencers portugueses
Author:
Silva, João Miguel Pereira da
Language:
Portugués
Repository:
73
Subject:
Rede social
/
Estratégias de comunicação
/
Marca
/
Estudo de casos
/
Redes Sociais Online
/
Influencer
/
Self-branding
/
Produser
/
Economia da atenção
/
Autenticidade
/
Linguagem fática
/
Relação parassocial
/
Marcas
/
Social media networks
/
Attention economy
/
Authenticity
/
Phatic language
/
Parassocial relation
/
Brands
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
“Más allá de comprar: la influencia de la marca en la construcción de subjetividad”
Author:
Timarán Corredor, María Camila
Language:
Español
Repository:
40
Subject:
Consumo
/
Marcas
/
Subjetividad
/
Moda
/
Juventud
/
Consumption
/
Brands
/
Subjectivity
/
Fashion
/
Youth
Acceder
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