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Rocha, Ana Lucília Oliveira
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Multimedia
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Title:
Understanding what drives consumers’ electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment
Author:
Rocha, Ana Lucília Oliveira
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Multimédia
/
Comportamento do consumidor
/
Motivação do consumidor
/
Preferência do consumidor
/
Informação multimédia
/
Escolha de canais
/
Dispositivos electrónicos
/
Transmissão de informação (boca-a-boca) online
/
Consumer behavior
/
Channel choice
/
Multichannel
/
Multimedia
/
Multiscreen environment
/
Electronic word-of-mouth
/
Domínio/Área Científica::Ciências Sociais
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