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73 (1)

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Rocha, Ana Lucília Oliveira (1)

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Channel choice (1)
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Dispositivos electrónicos (1)
Domínio/Área Científica::Ciências Sociais (1)
Electronic word-of-mouth (1)
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Year: 2017 Subject: Multimedia Document Type: Tesis Language: Inglés

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Title: Understanding what drives consumers’ electronic word-of-mouth behavior in a multichannel, multimedia and multiscreen environment
Author: Rocha, Ana Lucília Oliveira
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Multimédia / Comportamento do consumidor / Motivação do consumidor / Preferência do consumidor / Informação multimédia / Escolha de canais / Dispositivos electrónicos / Transmissão de informação (boca-a-boca) online / Consumer behavior / Channel choice / Multichannel / Multimedia / Multiscreen environment / Electronic word-of-mouth / Domínio/Área Científica::Ciências Sociais

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