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Year: 2017 Subject: Motivações de consumidores Language: Inglés

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Title: Why do consumers buy luxury shoes, bags and watches? A link between the need for luxury acessories and one’s self-concept
Author: Ribeiro, Cláudia Martins
Language: Inglés
Repository: 73
Subject: Marketing de produtos / Indústria de produtos de luxo / Comportamento do consumidor / Motivação do consumidor / Autoconceito / Luxury / Accessories / Motivations / Self-concept / Luxo / Acessórios / Motivações / Domínio/Área Científica::Ciências Sociais

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