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73 (1)

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Cen Tao (1)

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Adaptação de publicidade local (1)
Advertisement (1)
Análise transcultural (1)
Cross-culture advertisement (1)
Cultural dimensions (1)
Domínio/Área Científica::Ciências Sociais (1)
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Year: 2017 Subject: Marketing Subject: Gestão Subject: Advertisement

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Title: An cross-culture study on the differences of advertising adaptation management
Author: Cen Tao
Language: Inglés
Repository: 73
Subject: Advertisement / Hofstede´s theory / Cultural dimensions / Cross-culture advertisement / Marketing / Gestão / Marketing internacional / Análise transcultural / Estratégias de marketing / Publicidade / Teoria de Hofstede / Estudos transculturais / Adaptação de publicidade local / Domínio/Área Científica::Ciências Sociais

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