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Year: 2017 Subject: Marketing Subject: Consumption Repository: 73

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Title: What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruity
Author: Duarte, Joana Gomes
Language: Inglés
Repository: 73
Subject: Social media / Participation / Consumption / Contribution / Estratégias de comunicação / Estratégias de marca / Rede social / Marketing / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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