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73
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Albano, Pedro Alexandre Pina Caniço
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Comércio eletrónico
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Domínio/Área Científica::Ciências Sociais
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Year:
2017
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Consumidor
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Title:
O impacto de reviews em formatos de vídeo VS. : texto na decisão de compra do consumidor
Author:
Albano, Pedro Alexandre Pina Caniço
Language:
Portugués
Repository:
73
Subject:
Tomada de decisão
/
Consumidor
/
Marca
/
Rede social
/
Comércio eletrónico
/
Vídeo digital
/
Online reviews
/
Video review
/
Text reviews
/
Electronic word-of-mouth
/
Video reviews
/
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