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73 (3)

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Author

Chavaglia, J. N. (1)
Correia, Francisco Maria de Almeida Tavares Pio (1)
Filipe, J. A. (1)
Macedo, Maria Alves Machado de Sousa de (1)
Ramalheiro, B. (1)

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Consumer (3)
Estratégias de marca (2)
Anchoring (1)
Behavioral economics (1)
Brands (1)
Comportamento do consumidor (1)
Concorrência (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Ecology (1)

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Year: 2017 Subject: Consumer Repository: 73 Language: Inglés

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Title: Neuromarketing: consumers and the anchoring effect
Author: Chavaglia, J. N. / Filipe, J. A. / Ramalheiro, B.
Language: Inglés
Repository: 73
Subject: Consumer / Anchoring / Behavioral economics / Neuroeconomics / Limited rationality

Acceder
Title: Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author: Correia, Francisco Maria de Almeida Tavares Pio
Language: Inglés
Repository: 73
Subject: Sonic branding / Sensorial / Consumer / Retail / Marketing / Estratégias de marca / Comportamento do consumidor / Empresa / Concorrência / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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