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Year: 2017 Year: 2019 Subject: Advertising Language: Inglés

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Title: Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Author: Loureiro, S. M. C. / Kaufmann, H. R.
Language: Inglés
Repository: 73
Subject: Brand equity / Smartphones / Advertising / Brand origin / Country of manufacture / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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