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73
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Davcik, N.
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Sharma, P.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
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Marketing
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Brand
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Business to business
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Corporate credibility
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Corporate personality scale
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Management
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Performance
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Reputation
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2016
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Year:
2016
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2019
Subject:
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Document Type:
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Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Marketing resources, performance, and competitive advantage: a review and future research directions
Author:
Davcik, N.
/
Sharma, P.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Resources
/
Performance
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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