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Year: 2016 Document Type: Tesis Subject: Estratégias de marketing Language: Inglés

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Title: How management decides investments: the diagnosis of the business case practices in Portugal
Author: Teixeira, Cláudia Sofia Bento
Language: Inglés
Repository: 73
Subject: Benefits / Research project / Business case / Investment / Strategy / Benefícios / Projeto de investigação / Investimento estratégico / Estratégias

Acceder
Title: Analyzing supply chain management practices of Hermès parfums: the Middle East and the Near East
Author: Touati, Hana
Language: Inglés
Repository: 73
Subject: Lean / Responsive / Agile / Decoupling point / Bullwhip effect / Gestão da produção / Cadeia de abastecimento / Estratégias / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Introductory offers in two-part tariffs: time-inconsistency and signaling approach
Author: Zheng, Hou
Language: Inglés
Repository: 73
Subject: Introductory Offer / Time-inconsistency / Contract Design / Signal / Estratégias / Preços / Empresa / Produto industrial / Mercados / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A university-industry cooperation model for small and medium enterprises: the case of Chengdu KEDA Optoelectronic Technology Ltd.
Author: Peng Shanzhong
Language: Inglés
Repository: 73
Subject: U-I Cooperation / SME / KEDA / Knowledge transfer / Model / Cooperação entre empresas / PME Pequenas e Médias Empresas / Estratégias / Inovação / Gestão da produção / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author: Carrilho, Marta Guerra
Language: Inglés
Repository: 73
Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais

Acceder
Title: What factors affect expatriate adjustment?: Study of differences between self-initiated and assigned expatriates in Poland
Author: Grelecka, Joanna Dagmara
Language: Inglés
Repository: 73
Subject: Expatriation / Expatriate adjustment / Self-initiated expatriate / Assigned expatriate / Poland / Recursos humanos / Mobilidade profissional / Estratégias / Aculturação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

Acceder

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