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Year: 2015 Year: 2019 Year: 2016 Subject: Brand Personality Subject: Management Document Type: Artículo Language: Inglés

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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