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30
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Calleja Olmedo, Ignacio
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Sanabria Lagar, Cristina
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Advertising
(2)
Covert communication
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Gender images
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Year:
2015
Repository:
30
Subject:
Advertising
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Title:
Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author:
Calleja Olmedo, Ignacio
Language:
Inglés
Repository:
30
Subject:
Implicature
/
Explicature
/
Relevance Theory
/
Overt communication
/
Covert communication
/
Persuasion
/
Advertising
/
Gender images
/
Stereotypes
Acceder
Title:
Humor, publicidad y género: Una aproximación desde las sostenibilidad / Humor, advertising and gender: A sustainable approach
Author:
Sanabria Lagar, Cristina
Language:
Español
Repository:
30
Subject:
Publicidad
/
género
/
sostenibilidad
/
humor
/
estereotipo
/
Advertising
/
gender
/
sustainability
/
stereotypes
Acceder
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