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15
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Author
Araya-Castillo, Luis
(1)
Baby Moreno, Jaime
(1)
Escobar-Farfan, Manuel Antonio
(1)
Uribe Arango, Juan Fernando
(1)
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Subject
Marketing
(2)
Brand Personality
(1)
Business Schools
(1)
Chile
(1)
Chile.
(1)
Escuelas de Negocios
(1)
L62
(1)
M300
(1)
M31
(1)
M310 y M370
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2015
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Year:
2015
Language:
Español
Subject:
Marketing
Repository:
15
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Title:
Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente / Competitive analysis by automotive repair shops, using customer perceived value
Author:
Baby Moreno, Jaime
/
Uribe Arango, Juan Fernando
Language:
Español
Repository:
15
Subject:
Marketing
/
customer perceived value
/
cpv
/
competitive analysis
/
market opportunities
/
automotive repair and maintenance shops
/
vehicles
/
M31
/
L62
/
valor percibido por el cliente
/
vpc
/
análisis competitivo
/
oportunidades de mercado
/
taller automotriz
/
vehículos
Title:
Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo / Brand personality of Business Schools in Chile: Model proposal
Author:
Araya-Castillo, Luis
/
Escobar-Farfan, Manuel Antonio
Language:
Español
Repository:
15
Subject:
Marketing
/
Brand Personality
/
Business Schools
/
Theoretical Model
/
Personality Traits
/
Chile
/
Personalidad de Marca
/
Escuelas de Negocios
/
Modelo Teórico
/
Rasgos de Personalidad
/
Chile.
/
M300
/
M310 y M370
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