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Ribeiro, Inês Silva
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Year:
2014
Year:
2015
Subject:
Consumidor
Repository:
73
Language:
Inglés
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Title:
How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author:
Ribeiro, Inês Silva
Language:
Inglés
Repository:
73
Subject:
Corporate social responsibility
/
Corporate social irresponsibility
/
Country of origin,
/
Consumer
/
Willingness to pay
/
Purchase intents
/
Responsabilidade social corporativa
/
Irresponsabilidade social corporativa,
/
País de origem
/
Consumidor
/
Disposição para pagar
/
Intenções de compra
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