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Year: 2014 Year: 2015 Subject: Consumidor

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Title: Influência do preço e ações promocionais no valor percecionado da loja de retalho
Author: Reis, Teresa Isabel Damião dos
Language: Portugués
Repository: 73
Subject: Distribuição moderna / Retalho / Consumidor / Promoções / Modern distribution / Retail / Consumer / Promotions

Acceder
Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author: Ribeiro, Inês Silva
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder

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