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Year: 2014 Year: 2015 Document Type: Tesis Repository: 30 Subject: Advertising

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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

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