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Year: 2014 Year: 2013 Subject: Marca Subject: Marketing

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Title: O papel da comunicação integrada de marketing na construção de valor para uma marca
Author: Botelho, Gabriela Pamplona
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Comunicação integrada de marketing / Guaraná Kuat / Brand equity / Brand / Integrated marketing communication

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Title: Touristic destination image : a study on Lisbon’s touristic destination image
Author: Santos, Dulce Rosa
Language: Inglés
Repository: 73
Subject: Turismo / Viagem / Marca / Marketing / Tourism / Travel / Brand marketing

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