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Year: 2014 Subject: Marca Subject: Brand equity Subject: Brand Language: Inglés

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Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

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Title: Create, build and manage online brands for internet companies
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Internet marketing / Online marketing / Digital marketing / Brand / Online brand management / Marketing de internet / Marketing online / Marketing digital / Marca / Gestão de marcas online

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