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2014
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Marca
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Title:
Macao as a brand : can city branding change Macao’s image perceptions?
Author:
Carvalho, Marta Fevereiro
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand image perceptions
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Differentiation
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City branding
/
Marca
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Percepções da imagem de marca
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Diferenciação
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Marca da cidade
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