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40
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Garzón, C
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Gutiérrez, D
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León, C
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Moreno, M
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Perea, A
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Prieto, J
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Sotelo, D
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bebidas y alimentos
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beverages and food
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brand recall
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jingles
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physiological response
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preference
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preferencia
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recordación de marca
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respuesta fisiológica
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Year:
2014
Subject:
Conditioned place preference
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Title:
Relación entre la preferencia de género musical publicitario, la respuesta fisiológica y los niveles de recordación de marcas de bebidas y alimentos
Author:
Garzón, C
/
Gutiérrez, D
/
Perea, A
/
Sotelo, D
/
León, C
/
Prieto, J
/
Moreno, M
Language:
Desconocido
Repository:
40
Subject:
respuesta fisiológica
/
preferencia
/
jingles
/
recordación de marca
/
bebidas y alimentos
/
physiological response
/
preference
/
brand recall
/
beverages and food
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