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Title: The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country imageAuthor: Búrcio, C. / Silva, R. / Salgueiro, M. F.Language: InglésRepository: 73
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Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and PortugalAuthor: Antunes, Narciso Emanuel AzevedoLanguage: InglésRepository: 73Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil
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Title: Brazil in Africa: Ambitions and Achievements of an Emerging Regional Power in the Political and Economic SectorAuthor: Seibert, GerhardLanguage: InglésRepository: 73
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Title: Determinants of Corporate Sustainability Performance in Emerging Markets: the brazilian caseAuthor: Lourenço, I. / Branco, M.Language: InglésRepository: 73Subject: Brazil / Corporate Sustainability / Emergins Markets / Sustainability Index
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Title: An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentionsAuthor: Búrcio, Carlos Manuel SúciaLanguage: InglésRepository: 73
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Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian marketAuthor: Costa, Felipe Martins Brand daLanguage: InglésRepository: 73Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia
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