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Year: 2014 Document Type: Tesis Subject: Advertising

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Title: Influência da publicidade, país de origem e país de fabrico na formação do brand equity e da lealdade à marca: o sector dos smartphones
Author: Santos, Filipe André Miguel dos
Language: Portugués
Repository: 73
Subject: Brand equity / Publicidade / Origem da Marca / País de Fabrico / Advertising / Brand origin / Country of Manufacture

Acceder
Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

Acceder
Title: Diz-me o que usas, dir-te-ei quem és: marcas e transferência espontânea de traços
Author: Anselmo, Inês Catarina Manta
Language: Portugués
Repository: 73
Subject: Psicologia social / Perceção social / Cognição / Psicologia do consumo / Marketing / Publicidade / Social psychology / Social perception / Cognition / Advertising

Acceder
Title: Analyzing the senior consumers’ attitude toward advertising: traditional and new media
Author: Gonçalves, Diogo Francisco Maio
Language: Inglés
Repository: 73
Subject: Senior consumers / Advertising / New media / YouTube / Consumidores seniores / Publicidade / Novos media

Acceder
Title: Communication plan for bosch personal care
Author: Bismarck, Bernardo
Language: Inglés
Repository: 73
Subject: Plano de comunicação / Electrodomésticos / Cuidados pessoais / Pequenos eléctrodomésticos / Publicidade / Communication plan / Home appliances / Personal care / Consumer products / Advertising

Acceder
Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

Acceder
Title: Neuromarketing aplicado a la tarjeta de crédito Bancoomeva
Author: Lozano Ortiz, Ivonne Astrid
Language: Español
Repository: 60
Subject: Marketing / Neuromarketing / Ética / Moral / Comunicación / Publicidad / Consumidor / Ethics / Advertising / Consumer / Communication / Tesis / Tesis- ingeniería / Facultad de ingeniería / Especialización en gerencia de mercadeo y estrategia de ventas / Estudio de mercado / Mercado / Concepto moral

Acceder

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