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73 (2)

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Botelho, Gabriela Pamplona (1)
Silva, Ana Rita Fernandes da (1)

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Year: 2014 Language: Portugués Subject: 5311.05 Marketing (Comercialización) Subject: Marca Subject: Marketing

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1-2 from 2 results (0.012 seconds)

Title: O papel da comunicação integrada de marketing na construção de valor para uma marca
Author: Botelho, Gabriela Pamplona
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Comunicação integrada de marketing / Guaraná Kuat / Brand equity / Brand / Integrated marketing communication

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Title: City branding: Lisboa
Author: Silva, Ana Rita Fernandes da
Language: Portugués
Repository: 73
Subject: Marca / Marketing / Marketing turístico / Estratégia de marca / Destination branding / City branding / Brand framework / Região Lisboa / Brand marketing / Tourism marketing / Brand strategy / Lisbon

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