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Year: 2014 Year: 2015 Language: Inglés Repository: 73 Subject: Brazil

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Title: The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image
Author: Búrcio, C. / Silva, R. / Salgueiro, M. F.
Language: Inglés
Repository: 73
Subject: Country personality / Affective country image / Behavioral intentions / Behavioral intentions to visit / Portugal / Brazil

Acceder
Title: Is this graffiti a good ad?: comparing street art as advertisement in Brazil and Portugal
Author: Antunes, Narciso Emanuel Azevedo
Language: Inglés
Repository: 73
Subject: Advertising / Street art / Brazil / Portugal / Publicidade / Brasil

Acceder
Title: An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions
Author: Búrcio, Carlos Manuel Súcia
Language: Inglés
Repository: 73
Subject: Country personality / Country image / Behavioral intentions / Portugal / Brazil / Personalidade do país / Imagem do país / Intenção comportamental

Acceder
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

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