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Year: 2013 Year: 2012 Year: 2014 Language: Portugués Document Type: Tesis Subject: Strategy Subject: FMCG Subject: Estratégia Subject: Marcas de fornecedor Repository: 73

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Title: Qual o papel das marcas de fornecedor, no mercado de FMCG, com a crescente influência das marcas de distribuidor?
Author: Silva, Catarina Ferreira da
Language: Portugués
Repository: 73
Subject: Marcas / Marcas de distribuição (MDD) / Marcas de fornecedor / FMCG / Estratégia / Love Brand / Brand equity / Brands / Private label / National brands / Strategy

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