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Repository
73
(5)
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Author
Abreu, Maria Antelo de Noronha Franco Frazão Afonso de
(1)
Arnaut, Cristina Maria Godinho Calado
(1)
Barata, Luís Artur Sena Neto Fernandes
(1)
Paisana, Ana Filipa
(1)
Vicente, Maria Leonor Cordeiro
(1)
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Subject
Marca
(5)
Brand
(4)
AdvanceCare
(1)
Baby products
(1)
Brand equity
(1)
CTT – Correios de Portugal
(1)
CTT –Post office in Portugal
(1)
Communication
(1)
Comunicação
(1)
Cáritas Diocesana de Coimbra
(1)
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Year
2012
(5)
2013
(5)
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Tesis
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Portugués
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Year:
2013
Year:
2012
Subject:
Marca
Document Type:
Tesis
Repository:
73
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Title:
Reposicionamento de um produto : baby paint
Author:
Paisana, Ana Filipa
Language:
Portugués
Repository:
73
Subject:
Reposicionamento de produto
/
Produtos para bebés e crianças
/
Nicho de mercado
/
Marca
/
Product repositioning
/
Baby products
/
Brand
/
Market niches
Acceder
Title:
O valor da marca CTT
Author:
Abreu, Maria Antelo de Noronha Franco Frazão Afonso de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
CTT – Correios de Portugal
/
Distribuição postal
/
Brand equity
/
CTT –Post office in Portugal
/
Postal delivery
Acceder
Title:
Posicionamento de uma marca B2B junto do mercado final : projeto empresa AdvanceCare
Author:
Vicente, Maria Leonor Cordeiro
Language:
Portugués
Repository:
73
Subject:
AdvanceCare
/
Seguros de saúde
/
Posicionamento
/
Marca
/
Health insurance
/
Positioning
/
Brand
Acceder
Title:
Implementação de uma marca própria numa cadeia retalhista regional: caso PontoFresco SA
Author:
Barata, Luís Artur Sena Neto Fernandes
Language:
Portugués
Repository:
73
Subject:
Marca
/
Retalho
/
Marca do distribuidor
/
PontoFresco
/
Brand
/
Retail
/
Private Label
Acceder
Title:
O marketing ao serviço dos que servem: propostas para a Cáritas Diocesana de Coimbra
Author:
Arnaut, Cristina Maria Godinho Calado
Language:
Portugués
Repository:
73
Subject:
Terceiro sector
/
Marketing social
/
Marca
/
Comunicação
/
Cáritas Diocesana de Coimbra
/
Third sector
/
Social marketing
/
Brand
/
Communication
Acceder
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