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Cardoso, Isa Alexandra do Santos
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Year:
2012
Subject:
Local memories
Language:
Portugués
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Title:
Determinantes da percepção da personalidade da marca: uma aplicação à marca regional Açores
Author:
Cardoso, Isa Alexandra do Santos
Language:
Portugués
Repository:
73
Subject:
Personalidade da marca
/
Marca regional
/
Local
/
Confiança na marca
/
Região de origem
/
Experiência da marca
/
Brand personality
/
Local brand
/
Brand trust
/
Region of origin
/
Brand experience
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