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73
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Ramalheiro, Brenno Maia
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Year:
2012
Subject:
Consumidor
Subject:
Anchorage
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73
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Title:
Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author:
Ramalheiro, Brenno Maia
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Ancoragem
/
Economia comportamental
/
Neuroeconomia
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Neuromarketing
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Consumer
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Anchorage
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Behavioral economics
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