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73
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Ramalheiro, Brenno Maia
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Ricardo, Mariana Trindade
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Consumer
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Consumidor
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Behavioral economics
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Year:
2012
Year:
2013
Subject:
Consumidor
Document Type:
Tesis
Repository:
73
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Title:
Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author:
Ramalheiro, Brenno Maia
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Ancoragem
/
Economia comportamental
/
Neuroeconomia
/
Neuromarketing
/
Consumer
/
Anchorage
/
Behavioral economics
/
Neuroeconomics
Acceder
Title:
Plano para a definição de modelos de segmentação para o MEO
Author:
Ricardo, Mariana Trindade
Language:
Portugués
Repository:
73
Subject:
Segmentação
/
Consumidor
/
Usabilidade
/
Pay-TV
/
Segmentation
/
Consumer
/
Usability
Acceder
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