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Year: 2010 Repository: 73 Language: Inglés Subject: Business ethics

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Title: Assessing relevancy of ICT driven consumer empowerment for business
Author: Pires, G. / Rita, P. / Stanton, J.
Language: Inglés
Repository: 73
Subject: Consumer empowerment / ICT / Business

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Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

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