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73
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Pires, G.
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Rita, P.
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Silvino, Pedro Lourenço
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Stanton, J.
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Consumer empowerment
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Year:
2010
Language:
Inglés
Repository:
73
Subject:
Business ethics
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Title:
Assessing relevancy of ICT driven consumer empowerment for business
Author:
Pires, G.
/
Rita, P.
/
Stanton, J.
Language:
Inglés
Repository:
73
Subject:
Consumer empowerment
/
ICT
/
Business
Acceder
Title:
A proposal to improve marketing efectiveness in a business to business model
Author:
Silvino, Pedro Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Eficiência
/
Eficácia
/
Retorno
/
Investimento
/
ROMI
/
Modelação
/
Business
/
Effectiveness
/
Return
/
Modeling
Acceder
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