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Query: SOCIETY Subject: Positioning Year: 2020

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Title: A note about graphical representations to capture the consumer’s 2 perception of a brand
Author: Gutíerrez, Andres / Zhang, Hanwen
Language: Desconocido
Repository: 40
Subject: Biplot / Brand equity / Business strategy / Clustering / Correspondence analysis / Positioning

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Title: A note about graphical representations to capture the consumer’s perception of a brand
Author: Zhang, Hanwen / Gutiérrez Rojas, Hugo Andrés
Language: Desconocido
Repository: 40
Subject: Biplot / Brand equity / Business strategy / Clustering / Correspondence analysis / Positioning / Valor de marca / Planificación de mercado / Estadísticas matemáticas

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Title: La importancia del contenido en redes sociales
Author: Alonso Restrepo, Juan Diego
Language: Español
Repository: 40
Subject: Identidad Grafica / Fidelización de cliente / El consumo digital / Redes / Posicionamiento / User experience / Graphic identity / Customer loyalty / Digital consumption / Networks / Mass media / Social networks / Marketing / Positioning / UX / Redes sociales / Experiencia de usuario / Medios de comunicación de masas

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Title: Marketing territorial como alternativa de posicionamiento para la marca Soy Boyacá
Author: Zambrano Bolivar, Juan David
Language: Español
Repository: 40
Subject: Marketing territorial / Mercados / Promoción / Posicionamiento / Marca / Markets / Territorial Marketing / Promotion / Region Brand / Positioning / Negocios internacionales / Marketing

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