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Query: SOCIETY Document Type: Tesis Year: 2014 Year: 2015 Language: Inglés

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Title: Stereotypical Gender Images in Advertising: A Relevance-theoretic Approach / Estereotipos de género en la publicidad a través de la teoría de la relevancia
Author: Calleja Olmedo, Ignacio
Language: Inglés
Repository: 30
Subject: Implicature / Explicature / Relevance Theory / Overt communication / Covert communication / Persuasion / Advertising / Gender images / Stereotypes

Acceder
Title: TQM and six sigma in accounting literature
Author: Vieira, João Manuel Franco Coelho Gouveia
Language: Inglés
Repository: 73
Subject: Accounting / Quality / TQM / Six sigma / Contabilidade / Qualidade

Acceder
Title: Portuguese consumers’ perceptions of corporate social responsibility
Author: Beito, Sérgio Filipe Tinoco
Language: Inglés
Repository: 73
Subject: Responsabilidade social empresarial / Perceções dos consumidores / Domínios de responsabilidade social / Comportamento do consumidor / Corporate Social Responsibility / Consumer perception / Corporate Social Responsibility Dimensions / Consumer behaviour

Acceder
Title: Explore the perception of millennial generation about csr in fashion luxury brands
Author: Pinto, Maria Clara Laso
Language: Inglés
Repository: 73
Subject: Millennial generation / Corporate social responsibility / Fashion luxury brands / Geração milénio / Responsabilidade social corporativa / Marcas de moda de luxo

Acceder
Title: Towards a hybrid city: rethinking aarhus through an institute for (X)
Author: Henriques, Carolina Neto
Language: Inglés
Repository: 73
Subject: Resilience / Hybrid city / Actor-network theory / Temporary urbanism / Future scenarios

Acceder
Title: The impact of using the SROI tool, an organizational perspective
Author: Correia, Ana Margarida Lucas
Language: Inglés
Repository: 73
Subject: Third sector / Social Return on investment / Accountability / Strategic management / Sector terciário / retorno social do investimento / Contabilidade / Gestão estratégica

Acceder
Title: Adidas originals red: evelopment of a cause-related marketing plan
Author: Muchnová, Markéta
Language: Inglés
Repository: 73
Subject: Cause-related marketing / CRM / Sneakers / Company-cause fit / Adidas originals / Marketing relacionado a causas / Sapatilhas / Empresa-adaptação à causa

Acceder
Title: To franchise or not: “Maerl vs APatita” case
Author: Santos, Joana Nunes Vaz dos
Language: Inglés
Repository: 73
Subject: Jewellery market / Franchising / Free cash flows / Investment decision / Mercado da joalharia / Cash Flows libertos / Decisão de investimento

Acceder
Title: The challenge of enhancing a luxury brand without awareness in a perfumery
Author: Gregório, Vânia Catarina Pereira de Barros
Language: Inglés
Repository: 73
Subject: Designer fragrances / Fragrances / Luxury brands / Luxury communication / Luxury brand marketing plan / Perfumes de designer / Perfumes / Marcas de luxo / Comunicação do luxo / Plano de marketing de marcas de luxo

Acceder
Title: Digital marketing for nonprofit organizations: the official website of the Portuguese federation of food banks
Author: Silva, Vasco Manuel Anjinho Santos Saial da
Language: Inglés
Repository: 73
Subject: Análise de conteúdo / Bancos alimentares / Organizações Sem Fins Lucrativos / Website oficial / Content analysis / Food banks / Nonprofit Organizations

Acceder

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