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73
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Mendes, Rita Alexandra Gomes Morais
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Comportamento do consumidor
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Consumer behaviour
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Diferenciação publicitária no ponto de venda
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PUBLICITY
Repository:
73
Document Type:
Tesis
Year:
2009
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Title:
Marketing no ponto de venda: importância da diferenciação publicitária no ponto de venda, em diferentes categorias de produtos, no processo de tomada de decisão de compra dos clientes
Author:
Mendes, Rita Alexandra Gomes Morais
Language:
Portugués
Repository:
73
Subject:
Envolvente da loja
/
Diferenciação publicitária no ponto de venda
/
Comportamento do consumidor
/
Intenção de voltar à loja
/
Store environment
/
Publicity differentiation in retail stores
/
Consumer behaviour
/
Store loyalty intentions
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