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Query: ORGANIZATIONS Year: 2016 Subject: Marketing Language: Inglés

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Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

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Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: How can luxury cosmetic companies leverage on global shoppers: the case study of Kiehl´s since 1851
Author: Dias, Catarina Fernandes
Language: Inglés
Repository: 73
Subject: Shopping tourism / Luxury brands / Cosmetics / Marketing / Destination management / Gestão de empresas / Indústria cosmética / Valor da marca / Indústria de produtos de luxo / Estratégias de marketing / Turismo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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