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Query: ORGANIZATIONS Subject: Cause-Related Marketing

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Title: Un modelo de pensamiento estratégico para favorecer la gestión del cambio en las organizaciones / A model of strategic thinking to support the management of change in organizations
Author: Blázquez Manzano, Alberto
Language: Español
Repository: 15
Subject: Business Administration / dominant logic / firm employment decisions / promotions / human resources / employee relations / change management / Business Administration and Business Economics / Marketing / Accounting / Economic Development / Technological Change / Growth / Personnel Economics / Administración / Gerencia / lógica dominante / estrategia de empleo de la empresa / promociones / recursos humanos / desarrollo humano / gestión de cambio
Title: How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author: Vaughan, Kalen
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Nonprofit marketing / Social media / Marketing relacional / Marketing sem fins lucrativos / Media social

Acceder
Title: The co-creation and the new challlenges of value generation that face the organizations / La co-creación y los nuevos retos de generación de valor que enfrentan las organizaciones / La co-création et les nouveaux défis de génération de valeur auxquel sont confrontées les organisations / A co-criação e os novos desafios de geração de valor que enfrentam as organizações
Author: SÁNCHEZ GONZÁLEZ, CARLOS / PRADA ARAQUE, DORIS
Language: Español
Repository: 60
Subject: Co-creación / Creación de valor / Lógica dominante del servicio / Marketing
Title: Marketing communication on a non-profit organization: a case study about the activity of a students' union - Associação de Estudantes do ISCTE-IUL
Author: Dias, Jorge Miguel Abreu
Language: Inglés
Repository: 73
Subject: Non-Profit organizations / Communication marketing / Relationship marketing / Consumer engagement / ISCTE -- Instituto Universitário de Lisboa / Marketing / Estratégias de comunicação / Instituições de ensino / Ensino superior / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: El marketing en las pymes
Author: Pachón, Martha Cecilia
Language: Desconocido
Repository: 40
Subject: Marketing / Redes sociales / Competitividad / Empresarios pyme / Social networks

Acceder
Title: O papel da notoriedade para as ONGDs
Author: Shestak, Olena Vitaliyivna
Language: Portugués
Repository: 73
Subject: Notoriedade / ONGDs / Organização / Projeto / Desenvolvimento / Parceria / Marketing / Comunicação / Notoriety / NGDO / Organization / Project / Development / Partnership / Communication / Sociologia das organizações / ONG Organização não-governamental / Projeto social / Doação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: ¿Por qué el talento humano es importante en la innovación empresarial y el desarrollo de sociedades competitivas?
Author: Acosta Chingate, Yenny Celina
Language: Español
Repository: 40
Subject: Planificación de recursos humanos / Administración de empresas / Mercadeo / Human resources planning / Business administration / Marketing / Conducta competitiva del personal -- Administración -- Casos / Administración de personal -- Casos / Desarrollo del talento humano -- Administración -- Casos

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: Modelo de negocio CANVAS para organizaciones que impulsan el apoyo empresarial, caso de España y Colombia
Author: García Recio, Alejandra
Language: Español
Repository: 40
Subject: Desarrollo económico / Administración de empresas / Mercadeo / Economic development / Business administration / Marketing / Modelos de desarrollo -- Administración -- Casos -- España / Modelos económicos -- Administración -- Casos -- España / Emprendimiento -- Casos -- España

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder

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