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Query: ORGANIZATIONS Language: Inglés Repository: 15 Year: 2020

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Title: A cause-related marketing model for the iranian banking system: a phenomenological approach / Un modelo de marketing con causa (cause-related) para el sistema bancario de Irán: un enfoque fenomenológico
Author: Valipour, Ali / noraei, Mahmoud / Kavosh, Kamyar
Language: Inglés
Repository: 15
Subject: Cause-Related Marketing / social responsibility / banking system / humanitarian activities / win-win concept / non-profit organizations / Marketing relacionado con la causa / responsabilidad social / sistema bancario / actividades humanitarias / organizaciones sin fines de lucro / estrategia de ganar-ganar / organizaciones sin ánimo de lucro

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