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73
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Coelho, Joana Pinto
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Ibrahem, Hashim Essa
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Lekstutytė, Alina
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Marketing
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Query:
MODELING
Year:
2016
Year:
2017
Document Type:
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Subject:
Marketing
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Title:
Stripping customers' feedback on hotels evaluation through data mining
Author:
Coelho, Joana Pinto
Language:
Inglés
Repository:
73
Subject:
Indústria hoteleira
/
Turismo
/
DATA MINING
/
Marketing
/
Customer feedback
/
Customer reviews
/
Online reviews
/
Knowledge extraction
/
Modeling
/
Sensitivity analysis
/
Las Vegas
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Experimental marketing practices leading to consumer loyalty in restaurant business
Author:
Lekstutytė, Alina
Language:
Inglés
Repository:
73
Subject:
Experiential marketing
/
Disconfirmation
/
Customer satisfaction
/
Customer Loyalty
/
Gestão de empresas
/
Marketing
/
Satisfação do cliente
/
Fidelidade à Marca
/
Indústria da restauração
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Corporate branding dimensions & customers‟ willingness to share brand content online
Author:
Ibrahem, Hashim Essa
Language:
Inglés
Repository:
73
Subject:
Imagem de marca
/
Marketing
/
Rede social
/
Motivação do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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