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73
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Del Chiappa, G.
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Langaro, D.
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Rita, P.
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Salgueiro, M. F.
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Affective comitment
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Query:
MODELING
Subject:
Participation behaviour
Subject:
Participation
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Title:
Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author:
Langaro, D.
/
Salgueiro, M. F.
/
Rita, P.
/
Del Chiappa, G.
Language:
Inglés
Repository:
73
Subject:
Social media
/
Word-of-mouth (WoM)
/
Brand knowledge
/
Brand relationship
/
Facebook
/
Brand page
/
Awareness
/
Attitude
/
Trust
/
Affective comitment
/
Participation
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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