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Query: MODELING Subject: Marketing Repository: 73

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Title: Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author: Amado, A. / Cortez, P. / Rita, P. / Moro, S.
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Literature analysis / Research trends / Text mining / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Stripping customers' feedback on hotels evaluation through data mining
Author: Coelho, Joana Pinto
Language: Inglés
Repository: 73
Subject: Indústria hoteleira / Turismo / DATA MINING / Marketing / Customer feedback / Customer reviews / Online reviews / Knowledge extraction / Modeling / Sensitivity analysis / Las Vegas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

Acceder
Title: Experimental marketing practices leading to consumer loyalty in restaurant business
Author: Lekstutytė, Alina
Language: Inglés
Repository: 73
Subject: Experiential marketing / Disconfirmation / Customer satisfaction / Customer Loyalty / Gestão de empresas / Marketing / Satisfação do cliente / Fidelidade à Marca / Indústria da restauração / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Corporate branding dimensions & customers‟ willingness to share brand content online
Author: Ibrahem, Hashim Essa
Language: Inglés
Repository: 73
Subject: Imagem de marca / Marketing / Rede social / Motivação do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder

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