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Query: MODELING Repository: 73 Subject: Attitude

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Title: Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author: Langaro, D. / Salgueiro, M. F. / Rita, P. / Del Chiappa, G.
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth (WoM) / Brand knowledge / Brand relationship / Facebook / Brand page / Awareness / Attitude / Trust / Affective comitment / Participation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Study of customer’s perceptual antecedents of value and attitude toward electronic marketing communication tools (e-mail and SMS): an application to the tourism industry
Author: Almeida, Daniel da Costa R. F. de
Language: Inglés
Repository: 73
Subject: E-mail / SMS / Attitude / SEM

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